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Contact

About Us

We love crafting beautiful, smart and inspired work that is focused on a business’ goals and customers.

Our Approach

We take a collaborative approach both within the agency, and with clients. Unlike traditional agencies, we bring strategists, creatives, designers, producers and directors together from the start – delivering effective campaigns that get results.

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How we can work together

We thrive on collaboration. Working closely together, we'll steer the journey while gladly putting you in the front seat—keeping you informed and confident as we drive towards our shared goals.

Services

We love to unlock brand potential through data-driven services across the paid media function, empowering growth and innovation at every step of your client's journey.

Strategy

  • Brand strategy
  • Campaign strategy
  • Media Strategy
  • Channel Strategy
  • Digital Strategy
  • Content Strategy

Creative

  • Branding
  • Campaign creative
  • Tone of Voice
  • Web Design

Performance

  • Search Engine Marketing
  • Social Media Marketing
  • EDM
  • Marketing Automation
  • CRM
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Who we are

We take a collaborative approach both within the agency, and with clients. Unlike traditional agencies, we bring strategists, creatives, designers, producers and directors together from the start – delivering effective campaigns that get results.

Our Values

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Create Real
Value Fasts

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Think Big

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Build Trust

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Dive Deep

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Celebrate Success

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Support the Pod

Meet The Pod

We're a performance and brand agency that's made a reputation for big ideas and creative solutions. Our clients are mostly in the Healthcare & eCommerce space and that's a reflection on how much we love data-driven/performance marketing.

Nick Montagu

Director

As an Ex-Apple superstar, Nick is no stranger to fast-paced brands that eat analytics for breakfast. Nick loves to dream big ideas and then break them down into *almost* impossible plans. While Nick may be driving the alphawhale bus, he enjoys spending most of his time training and developing the talented members of the alphawhale pod.

Faith Murphy-Miller

Performance Marketing Specialist

After many years as alphawhale's lead Account Manager, Faith has embraced her other passion for driving remarkable results in PPC campaigns and joined the performance marketing pod of alphawhale. Faith has experienced work life in Melbourne and Toronto and is definitely the sporty one in our bunch having recently taken up snowboarding.

Zeynep Naz Pekel

Senior Performance Marketing Specialist

Zeynep joined alphawhale in October 2022 bringing her a diverse background in digital marketing and data analytics, honed through her work with e-commerce businesses and startups. She specialises in collaborating closely with clients across diverse industries, thoughtfully crafting custom strategies to foster growth and enhance their digital footprint.

Melissa Hay

Senior Performance Marketing Specialist

Mel joined us in 2023 and is most interested in driving efficient results for clients with cost-effective strategies, she passionately believes there are too many poorly run accounts out in the wild that are missing growth opportunities! 

Lynn La

Digital Account Manager

Having joined in 2023, Lynn infuses a fresh wave of energy and expertise into her role. Lynn has been working across the healthcare and disability space for many years in digital marketing & partnerships. she is always excited to collaborate closely with our clients to push their marketing efforts to the next level.

Amelia Antonello

Strategist

Amelia joined the alphawhale crew in 2021 after impressing us with her strategic thinking and creativity. She is a joy to have on the team and inspires us to think bigger. She loves to find an insight about your customers and mould that into a killer idea that captures your audience. On your account, she's the one that will improve those click-through rates and come up with new campaign ideas that move the needle. 

Marcel Rees

Operations, Automations & Partnerships Lead

Having joined alphawhale in November 2022, Marcel came from a leading national healthcare brand working as their Head of Brand Experience. With a background in fast-growing startups and branding compliance, Marcel has extensive experience in building & implementing operational efficiency processes that help brands cope with rapid expansion and growth. 

Nafisa Ayazi

Client & Employee Experience Lead

Nafisa brings 5 years of experience in digital marketing and joined alphawhale to contribute to the agency's growth. She has a passion for looking after people and bringing out the best in them. Following the pandemic, she has been on her own journey to create a fulfilling work-life and now seeks to help more people in the digital industry do the same.

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Think we’d make a good fit?

Get in touch

1300 163 049 hello@alphawhale.com.au

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Wurundjeri Country,
1/387 Little Bourke St,
Melbourne VIC 3000

+ 61 1300 163 049

Copyright Alphawhale 2025